Compelling Beats Convincing

Sabri Suby shares his perspective on sales and business growth, emphasizing that making compelling offers is far more effective than trying to convince people. He believes in creating "Godfather offers" - deals so good that prospects can't refuse them, rather than spending energy on persuasive arguments.

Key Points:

• The Power of Compelling Offers:

  • A compelling offer is infinitely more powerful than a convincing argument
  • Don't try to convince people to pay for services; instead, create risk-free propositions
  • Focus on making offers that prospects "simply can't refuse"

• Practical Application:

  • Offer to build and run everything for free
  • Only take a percentage of successful results
  • Remove all risk from the prospect's decision
  • Example: "I'll build the funnel, run the ads, show you it works, and only take a percentage of sales"

• Business Growth Strategy:

  • Look for businesses with "bleeding necks" - immediate problems that need solving
  • Position yourself close to revenue-producing activities
  • Create repeatable, predictable systems for client acquisition
  • Focus on getting results first, then monetize through performance

• Common Mistakes to Avoid:

  • Don't start with pricing discussions
  • Avoid trying to convince people of your value upfront
  • Don't charge upfront fees when you can tie compensation to results
  • Don't spend time on convincing arguments when you could be crafting better offers

• Success Metrics:

  • Measure success by results delivered, not promises made
  • Focus on creating win-win scenarios
  • Build long-term relationships through performance-based arrangements
  • Let results speak for themselves rather than relying on persuasion