MPMD's Commerce Empire
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Derek from More Plates More Dates built a creator-to-commerce empire by leveraging his YouTube following to build successful health and wellness businesses. His approach combines educational content with targeted product offerings in the fitness and hormone optimization space.
Key Points:
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Gorilla Mind (Supplements)
- Estimated $12M+ annual revenue
- Sells supplements including commoditized products like creatine
- Leverages Derek's personal brand for premium pricing
- Gets 1-2M website visits monthly
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Merrick Health (TRT Clinic)
- 200+ employees
- Offers services in:
- Hormone replacement
- Hair loss
- Sexual wellness
- Semaglutide treatments
- Derek serves as equity owner/partner
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Content Strategy
- Creates educational content about testosterone, steroids, and fitness
- Subtle product promotion integrated into content
- Built trust through detailed, technical explanations
- Highly engaged audience that trusts his recommendations
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Business Model Success Factors
- Strong personal brand driving sales
- Deep expertise in niche subject matter
- Multiple revenue streams (supplements + clinical services)
- Organic promotion through content creation
06:41 - 08:50
Full video: 58:12SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.