Homeless Donation Marketing Test

A creative approach to testing marketing intern candidates by having them develop a strategy to maximize donations as if they were homeless. The test evaluates core marketing principles and strategic thinking.

Test Structure & Goals

• Candidates must create a plan to earn more than the average $50/day baseline
• Tests understanding of key marketing concepts:
  • Location selection and foot traffic analysis
  • Message crafting and copywriting
  • Visual presentation and branding
  • Target audience psychology

Key Elements to Evaluate

• Location Strategy

  • Where would they position themselves
  • Understanding of foot traffic patterns
  • Analysis of high-value locations

• Messaging Approach

  • What would they write on their sign
  • How would they craft their pitch
  • Understanding of emotional triggers

• Visual Presentation

  • How would they present themselves
  • What image would they project
  • Understanding of visual marketing

Real World Application

• Tests similar skills needed for:
  • Restaurant location selection
  • Customer targeting
  • Message optimization
  • Understanding human psychology

Example of Effective Messaging

• Basic sign: "I'm blind please help"
• Optimized sign: "It's beautiful outside and I'm blind please help"
• Shows how small copy changes can dramatically impact results
• Demonstrates importance of emotional connection in marketing

The test reveals candidates':

• Strategic thinking
• Marketing instincts
• Understanding of human behavior
• Ability to optimize for results