Pure Sweat App Evolution
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A story about how Drew Hanlon built Pure Sweat Basketball from a simple workout binder into a successful training business.
"I had this suitemate in college named Drew Hanlon from my hometown. I knew him since high school and we went to college together - I was a track and field athlete, he was a basketball player. He'd be working on this thing called Pure Sweat. It started out just as a paper binder full of workouts that he would sell for $50 to kids in the neighborhood.
Eventually he made a website and an app. He didn't drink or party, was always working on Pure Sweat at night. After college, he started training NBA players like the Greek Freak, Bradley Beal, and others. I wasn't close enough to ask him, but I wonder how much that pays.
He has this app now that's $100 a year. In college, he was always in the compliance office making sure he was following NCAA rules about using his image and name. Now I bet he makes 5 to 10 million dollars a year off his little business. The real moneymaker is these summer camps for basketball programs - my friends who worked there were getting paid $50-100 an hour, and the program makes so much money from these camps."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.