Daily Fabler Brand

Greg proposes creating a modern wisdom brand built around Aesop's fables, similar to how Ryan Holiday revived stoicism with Daily Stoic. The idea is to repackage timeless fables and morality tales for Gen Z and millennial audiences.

Key Points:

• Core Concept:

  • Take ancient fables (like Tortoise and Hare, Wolf in Sheep's Clothing)
  • Modernize and distribute them through social media
  • Brand name: "The Daily Fabler"

• Business Model Based on Daily Stoic's Success:

  • Build audience through social media (Twitter, TikTok, Instagram, YouTube)
  • Monetize through multiple channels:
    • Courses
    • Books
    • Physical products (like Daily Stoic's medallions)

• Market Opportunity:

  • Easier to curate and distill existing content than create new content
  • Targets Gen Z/millennials seeking meaning and purpose
  • Part of "unbundling of religion" trend where ~50% of Gen Z is unaffiliated with religion
  • Creates category of one, similar to how Daily Stoic owns stoicism space

• Advantage:

  • Content already exists (Aesop's fables)
  • Proven model (Daily Stoic's success)
  • Clear target audience (young people seeking wisdom/meaning)