Enterprise Research Service
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Sam proposes creating a high-end research and analysis service targeting enterprise clients, similar to Gartner but focused on specific verticals. The model is based on his experience with Trends, but with significant pricing and positioning adjustments.
Core Strategy
- Build an elite, authoritative brand name (similar to Gartner, Blackstone)
- Start with focused niches and gradually expand
- Target enterprise clients with high-ticket pricing ($10-30k per year)
Business Model Components
- Pricing Strategy:
- Charge premium prices ($10-30k/year)
- Alternative approach: Use dual pricing
- $99 entry product as impulse buy
- $2-5k premium upsell packages
- Distribution:
- Hire dedicated sales team
- Focus on enterprise sales
Content Strategy
- Start with specific niches
- Gradually expand coverage
- Mix of:
- Deep research content
- Pop culture-centric writers for broader appeal
Key Learning
- Avoid middle-market pricing ($300/year)
- Either go very high-end (enterprise) or very accessible (consumer) with upsells
- Focus on building authoritative brand positioning
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.