6th Grade Reading Level Wins

Shaan Puri and Sam Parr share insights about writing effectively, particularly emphasizing the importance of writing at a middle-school reading level for maximum impact and reach.

Key Points:

  • Reading Level Strategy:

    • Target 6th-8th grade reading level for optimal reach
    • Even complex topics can be explained at this level
    • Warren Buffett's writing evolved to become simpler over time
      • His letters went from 17 to 13 words per sentence (1974-2013)
      • Reading level dropped from 10th to 4th grade
      • The more complex his business got, the simpler his writing became
  • Writing Tools & Verification:

    • Use Hemingway App to check reading level
    • USA News writes at 4th grade level
    • New York Times writes at 7th grade level
  • Unlearning Academic Writing:

    • School teaches counterproductive habits:
      • Rewards minimum word counts and fluff
      • Encourages fancy vocabulary
      • Promotes overly complex sentence structure
    • Professional writing requires:
      • Concise expression
      • Simple, accessible language
      • Elimination of unnecessary complexity
  • Writing Philosophy:

    • Shorter is better on the internet
    • Accessible language beats fancy vocabulary
    • The lower the reading level, the broader the reach
    • Complex ideas don't require complex language
  • Success Metrics:

    • Focus on clarity over sophistication
    • Measure understanding, not complexity
    • Writing should be accessible to the widest possible audience
13:47 - 14:06
Full video: 56:44
SP

Sam Parr

Host of MFM and fitness influencer

Sam Parr is a serial entrepreneur and business media pioneer.

In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.

Sam led the charge in making newsletters popular when few believed in their potential.

After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.

Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.

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