Three-Tier Content Funnel

A breakdown of Miss Excel's successful content and sales funnel strategy that generates 6-figures monthly through Excel courses.

Content Strategy Foundation

• Uses "energetics" approach to content creation
  • Gets into specific mindset/energy state before creating
  • Focuses on making presence "magnetic"
  • Believes content is "energy transmission"
• Creates highly engaging short-form content
  • Uses TikTok as primary platform
  • 10-second videos with music overlays
  • Quick-hitting, snackable Excel tips
  • Expanded to Instagram Reels successfully

Three-Tier Sales Funnel

1. Top of Funnel (Awareness)

   • Viral social media content
   • Primarily TikTok and Instagram
   • Puts paid ad spend behind most viral content
   • Content naturally gets likes/comments, boosting algorithmic reach

2. Middle of Funnel (Engagement)

   • Runs "high energy Excel parties" (webinars)
   • Attracts corporate attention (BCG, Target, etc.)
   • Converts individual viewers into potential enterprise clients
   • Deepens audience participation before purchase

3. Bottom of Funnel (Conversion)

   • Sells Excel courses
   • Creates custom corporate training versions
   • Charges premium for enterprise solutions
   • Expanding into full Microsoft Suite offerings

Business Operations

• Works 15 hours per week (excluding course creation periods)
• Minimal overhead structure:
  • One overseas virtual assistant ($500/month est.)
  • Thinkific platform ($97/month)
  • Video editor (contract basis)
  • Total expenses under $2,000/month
• Revenue projections:
  • Currently: Six figures monthly
  • Goal: $1M monthly
  • Long-term potential: $25M-100M annually

Growth Strategy

• Expanding beyond Excel into full Microsoft Suite
• Partnership with Microsoft for early feature access
• Hired performance marketing agency
• Diversifying content across multiple platforms
• Building corporate training division