International Student Recruitment Platform

A platform called ApplyBoard that connects international students with US colleges, serving as a marketplace between foreign students seeking US education and colleges seeking international applicants. The business leverages the high demand from international students and colleges' willingness to pay for qualified applicants.

Key Points:

  • Market Opportunity:

    • International students from China, India, Indonesia, Malaysia want to study in US
    • Schools earn significantly more from international students
      • International students pay 2-9x more in tuition than local students
    • Small/medium colleges actively seeking international applicants
  • Solution to Key Problems:

    • Helps international students:
      • Navigate US college options
      • Understand application process
      • Translate test scores and credentials
      • Bridge knowledge gaps about US education system
  • Revenue Model:

    • Colleges pay $1,000-$3,000 per admitted student
    • Focus on smaller colleges without strong brand names
      • Target schools like San Jose State vs Harvard/Stanford
      • These schools actively need more applicants
  • Business Structure:

    • Contract with colleges for per-admission payments
    • Generate leads from international students seeking US education
    • Act as intermediary to facilitate admissions process
24:38 - 26:20
Full video: 48:18
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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