Dividend-Based Business Stakes

Shaan describes his strategy of acquiring minority stakes (15-30%) in profitable businesses to generate regular dividend returns, with his first investment being in Shepherd, a company that helps businesses hire international talent.

Investment Strategy

  • Target profitable businesses that already have product-market fit
  • Focus on 15-30% ownership stakes rather than full acquisitions
  • Look for businesses that can generate 30% annual returns through dividends
  • Avoid businesses that need "fixing" since minority stake limits control
  • Ensure the business is large enough to be worth the effort (avoid small revenue deals)

Example Investment: Shepherd

  • Business Model:

    • Helps companies hire international talent, primarily in Philippines
    • One-time finder's fee vs competitors' 3x monthly recurring fees
    • Has local recruiting office in Philippines for quality control
    • Focuses on high-quality vetted candidates
  • Investment Structure:

    • Bought equity stake (percentage undisclosed)
    • Already receiving dividend payments
    • Provides marketing/promotion support through podcast audience
    • No operational involvement required
  • Target Market:

    • Companies looking to hire international talent
    • Focus on roles like:
      • Customer support
      • Personal assistants
      • Data analysis
      • Design
      • Development
  • Competitive Advantage:

    • More sustainable pricing model than competitors
    • Local presence in hiring markets
    • Strong vetting process
    • Focus on repeat customers who hire multiple roles
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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