League's $999 Dating Tier
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A story about how The League dating app's founder Amanda Bradford successfully implemented extremely high pricing tiers despite internal skepticism.
"When Amanda was getting started with The League, one day she was like 'how hard can I push this?' Right now The League costs either $499 or $999 - it's one of those two. The reason being is that's the highest price per month you can charge on the Apple store.
She just went 'screw it, that's what it's going to cost to get premium features.' People at our team were like 'this is crazy, we can't do this, no one will do this.' But they crushed it. IAC came to her and said 'we want to buy you because how on earth are you able to charge this?'
I imagine in her head she was like 'well it was actually pretty easy - I just added an extra 9 at the end.' They have different tiers: Member is $299, Owner is $399, and Investor is $999.99. They killed it with this pricing strategy."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.