WNBA Players Challenge Men

A marketing strategy for the WNBA to increase viewership and engagement by having top WNBA players tour cities and challenge male players, creating viral content and building respect for the women's game.

Key Points:

• Core Concept:

  • Have 3-5 of the best WNBA players tour different cities
  • Challenge local male players in games/competitions
  • Livestream and create content from these matchups

• Strategy Benefits:

  • Creates viral-worthy content
  • Builds respect for WNBA players' skills
  • Generates more interest in the league
  • Similar to the "And1 Mixtape Tour" concept but for women's basketball

• Execution:

  • Film and share highlights from games
  • Create storylines around the challenges
  • Build anticipation in each city
  • Let players showcase their skills against male competition

• Goal:

  • Increase WNBA viewership and engagement
  • Change perception of women's basketball
  • Create more entertaining content around the sport