24-Hour Gumption Test
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A framework for evaluating potential hires or partners based on their "gumption" - their natural inclination to take initiative and follow through on opportunities.
The Gumption Test Core Principles
- Look for immediate follow-up within 24 hours
- Watch if they move the ball forward independently
- Evaluate their natural pace and momentum
- Assess if they take initiative without being prompted
Red Flags to Watch For
- No follow-up for extended periods (e.g., 3 months)
- Waiting for the other person to make the next move
- Passive enthusiasm without action
- Making excuses about waiting to hear back
- Showing work/progress too late in the process
Positive Signs ("Johnny" Example)
- Immediate engagement with opportunities
- Proactive communication (texting at 9pm with updates)
- Takes initiative beyond what's asked
- Shows concrete progress (e.g., "check out the website I'm working on")
- "Give them an inch, they'll take a mile" mentality
Success Rate Pattern
- About 50/50 success rate when trying this approach
- Best candidates show momentum from day one
- Look for people who have already succeeded in the industry
- Warning: Even inexperienced people can look like geniuses to industry newcomers
Implementation Strategy
- Give clear opportunities or windows
- Set initial expectations
- Watch natural response without prompting
- Look for self-directed progress
- Evaluate speed of execution
- Monitor communication frequency and quality
48:29 - 50:04
Full video: 01:12:06AW
Andrew Wilkinson
Co-founder of Tiny
Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.