24-Hour Gumption Test

A framework for evaluating potential hires or partners based on their "gumption" - their natural inclination to take initiative and follow through on opportunities.

The Gumption Test Core Principles

  • Look for immediate follow-up within 24 hours
  • Watch if they move the ball forward independently
  • Evaluate their natural pace and momentum
  • Assess if they take initiative without being prompted

Red Flags to Watch For

  • No follow-up for extended periods (e.g., 3 months)
  • Waiting for the other person to make the next move
  • Passive enthusiasm without action
  • Making excuses about waiting to hear back
  • Showing work/progress too late in the process

Positive Signs ("Johnny" Example)

  • Immediate engagement with opportunities
  • Proactive communication (texting at 9pm with updates)
  • Takes initiative beyond what's asked
  • Shows concrete progress (e.g., "check out the website I'm working on")
  • "Give them an inch, they'll take a mile" mentality

Success Rate Pattern

  • About 50/50 success rate when trying this approach
  • Best candidates show momentum from day one
  • Look for people who have already succeeded in the industry
  • Warning: Even inexperienced people can look like geniuses to industry newcomers

Implementation Strategy

  • Give clear opportunities or windows
  • Set initial expectations
  • Watch natural response without prompting
  • Look for self-directed progress
  • Evaluate speed of execution
  • Monitor communication frequency and quality
AW

Andrew Wilkinson

Co-founder of Tiny

Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.

TwitterLinkedIn
Founder
Author
Investor