Love Is Blind Live Tour
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A business that takes Netflix's "Love Is Blind" concept on tour, creating live events where people can participate in or watch blind dating experiments in different cities. The concept leverages Netflix's existing brand awareness and education of the market.
Key Points:
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Two Main Business Models:
- Live Tour Version:
- City-by-city tour where people pay to participate
- Audience members can watch the experiment live
- Similar format to American Ninja Warrior's touring model
- Podcast Version:
- Audio-only version of the concept
- Natural fit since podcasts are already audio-only
- Edit and produce as dating show content
- Live Tour Version:
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Revenue Opportunities:
- Ticket sales for both participants and audience
- Potential licensing deal with Netflix (similar to cartoon shows like Blippi/Cocomelon)
- Multiple revenue streams from merchandise and concessions
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Market Validation:
- Netflix has already educated the market on the concept
- Similar live tour concepts (like children's shows) make $1 million+ per year
- Proven model of licensing TV show concepts for live events
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Target Audience:
- Dating show fans
- People interested in participating in unique dating experiences
- Live entertainment seekers
43:45 - 48:33
Full video: 01:03:06SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.