Shuni Sleep App Pitch

A story about how Shaan helped a sleep app company craft their credibility slide in their pitch deck.

"Let me give you an example of how we did this with a founder in our power writing course. They had this company called Shuni, and when I asked about their credibility, they mentioned their cofounder was Matthew Walker who wrote the book 'Why We Sleep.'

So we crafted their credibility slide with the headline 'We literally wrote the book on sleep.' We explained their cofounder's book was a New York Times bestseller with over a million copies sold. The other founder was an AI research scientist who was responsible for a $500 million+ business unit at Accenture. We added that they built their app in 5 weeks and had significant downloads with zero paid spend.

This worked well because it immediately established their expertise in the space and showed they had both the scientific knowledge and business acumen to execute on their vision."