Senior Living Lead Value

A lead generation business that connects potential customers with senior living facilities, capitalizing on the high lifetime value of senior care residents. The business model focuses on capturing and selling qualified leads to senior living facilities who are willing to pay premium rates due to their high customer lifetime value.

Key Points:

• Business Model:

  • Rank high in search results for senior care queries in specific locations
  • Capture leads through email submission forms
  • Sell qualified leads to senior living facilities
  • Act as middleman between searchers and facilities

• Economics:

  • Senior facilities pay up to $1,000 per qualified lead
  • High willingness to pay due to:
    • $8,000 monthly revenue per resident
    • Long-term residency (typically until end of life)
  • 60-70% gross margins possible
  • Example business made "hundreds of thousands per month"

• Key Success Factors:

  • Target markets with:
    • Large total market size
    • High cost per lead
    • Low competition
  • Build relationships with facilities
  • Optimize search rankings for local terms

• Challenges:

  • Transactional nature - need constant lead flow
  • No brand loyalty
  • Must continuously pay to acquire new customers
  • Dependent on facilities buying leads
  • Risk of facilities cutting out middleman

• Similar Model Applications:

  • Truck drivers ($100/lead)
  • Oil workers
  • Local services (landscaping, irrigation)
  • Swimming pools
  • Rent-to-own properties
  • Apartments