Home Sale Option Payments
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A platform that acquires future home sale broker rights by paying homeowners upfront cash today. The business acts as a middleman between top real estate agents and homeowners, monetizing the future broker commission rights.
Key Points:
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Core Offering:
- Pay homeowners $1,200 cash upfront
- Get exclusive rights to broker their home sale whenever they decide to sell
- Partner with top agents in each market to fulfill the actual brokerage
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Economics:
- Average broker commission on home sale: ~$15,000 (3% of sale price)
- Buy option today for $1,000-1,200
- Can potentially bundle and resell options to brokerages
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Value Proposition:
- Homeowners: Get cash today for something they'll need in the future
- Agents: Don't have to constantly prospect/nurture relationships with homeowners
- Business: Arbitrage between option price and future commission value
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Key Challenge:
- Timing uncertainty - don't know when homeowners will actually sell
- Recent changes in realtor commission structures could impact future value
The business essentially creates a new financial product by securitizing future real estate commissions, while solving the prospecting problem for top agents.
18:41 - 19:15
Full video: 01:09:46SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.