Home Sale Option Payments

A platform that acquires future home sale broker rights by paying homeowners upfront cash today. The business acts as a middleman between top real estate agents and homeowners, monetizing the future broker commission rights.

Key Points:

  • Core Offering:

    • Pay homeowners $1,200 cash upfront
    • Get exclusive rights to broker their home sale whenever they decide to sell
    • Partner with top agents in each market to fulfill the actual brokerage
  • Economics:

    • Average broker commission on home sale: ~$15,000 (3% of sale price)
    • Buy option today for $1,000-1,200
    • Can potentially bundle and resell options to brokerages
  • Value Proposition:

    • Homeowners: Get cash today for something they'll need in the future
    • Agents: Don't have to constantly prospect/nurture relationships with homeowners
    • Business: Arbitrage between option price and future commission value
  • Key Challenge:

    • Timing uncertainty - don't know when homeowners will actually sell
    • Recent changes in realtor commission structures could impact future value

The business essentially creates a new financial product by securitizing future real estate commissions, while solving the prospecting problem for top agents.

SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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