Lines Beat Single Dots
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The "Lines Not Dots" framework explains how success and relationships are built through multiple interactions over time, not single moments. Here's the key structure based on Mark Suster's concept.
Core Concept
- A line is mathematically just a collection of dots connected together
- Success comes from multiple interactions that stack up over time
- People invest in lines (patterns), not dots (single interactions)
How It Works in Practice
-
Traditional misconception:
- People think success comes from one amazing pitch or meeting
- Example: Going on Shark Tank and getting investment from one presentation
- Reality: This rarely happens in real business
-
Real success pattern:
- Multiple interactions that build trust over time
- Each interaction is a "dot" that connects to form a line
- Trust and relationships develop through consistent engagement
Examples of Building Lines
-
Social Media Engagement:
- Following someone
- Liking their posts consistently
- Replying to content
- Being noticed after multiple interactions
- Eventually leading to real connection
-
Investment Relationships:
- First interaction might be following their work
- Second might be commenting on posts
- Third might be sharing their content
- Eventually leads to actual business opportunity
- Trust built through pattern of interactions
Key Principles
- Consistency matters more than intensity
- Small interactions compound over time
- Focus on building patterns rather than one-off hits
- Trust develops through repeated positive encounters
- Success comes from sustained effort over time rather than single moments
Application
- Don't expect immediate results from first interactions
- Plan for long-term relationship building
- Create multiple touch points over time
- Focus on building genuine connections through consistent engagement
- Understand that meaningful relationships take time to develop
14:30 - 15:04
Full video: 01:38:39SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.