Swears Under Oath Template

Craig Clemens shares a business idea for a taco stand that leverages a proven marketing headline template to drive massive customer interest.

The Business Concept

• Open a taco stand called "Burro Baratras" (meaning "drunken donkeys") in San Diego
• Use a powerful marketing headline template that previously helped make Tova perfume the best-selling perfume in the world

The Marketing Strategy

• Adapt the headline: "New restaurant owner swears on her oath his tacos do not contain an illegal addictive stimulant"
• Add a compelling ending: "He's willing to give away a thousand free tacos to prove that there's nothing weird in here and they're just that good"
• Include a risk-free offer (free samples) to remove barriers to trial

The Headline Formula Components

• Social proof (reference to restaurant owner)
• Curiosity/intrigue (what's in these tacos?)
• Stakes/drama (swearing under oath)
• Inversion technique (implying something special without directly stating it)
• "Marketing embed" - a hidden message that creates curiosity without the reader consciously recognizing the technique
• Risk-free offer (free tacos)

Partnership Offer

• Craig offers to handle all marketing for anyone who wants to start this taco stand
• Requirements: good taco recipe, using the name "Burro Baratras"
• His compensation: free tacos for life