Ethical Chocolate Brand Launch

MrBeast is building Feastables to become the world's largest ethically sourced chocolate company, targeting the problem of child labor in West African cocoa farming through fair payment and systematic monitoring.

Core Strategy:

• Pay farmers living income reference price
• Ensure ethical sourcing and fair trade certification
• Goal to reach $1B in annual chocolate sales while remaining profitable
• Use success as proof that ethical chocolate can be profitable at scale

Ethical Sourcing Implementation:

• Partner with CLRMRS (Child Labor and Remediation System) to:
  • Conduct routine farm audits
  • Interview parents and children
  • Monitor school attendance
  • Remove children from labor situations when found

Farmer Support Program:

• Assign coaches to oversee 200 farms each
• Provide education on improving crop yields
• Supply basic equipment (like wheelbarrows) to increase efficiency
• Focus on increasing farmer income to address root cause of child labor

Business Model Purpose:

• Create profitable model for ethical chocolate production
• Use platform/influence to expose unethical practices of major chocolate companies
• Demonstrate that ethical sourcing is possible at scale
• Challenge industry standard excuse that "that's how things have always been"

Target Market:

• Currently 70% of world's cocoa comes from West Africa
• Focus on Côte d'Ivoire and Ghana regions
• Working with tens of thousands of farms