Discord's Volunteer Revenue Model
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Sam discusses Andrew Tate's successful Discord community business model that generates 9-figure revenue through subscription fees.
Key Points:
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Community Structure:
- $50/month subscription fee
- ~1 million members
- Run by volunteer community leaders/moderators
- Multiple channels focused on topics like copywriting
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Revenue Model:
- North of $100M in revenue
- Based on monthly subscription fees
- Even with potential discounts, still generates massive revenue
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Operations:
- Minimal overhead due to volunteer moderators
- Content delivered through Discord platform
- Simple scalable model with high margins
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Marketing Strategy:
- Built viral engine through members posting clips
- Members incentivized to promote and comment
- Converts curious traffic into paid subscribers
- Members become promoters of the community
This model demonstrates how a simple Discord community with the right marketing engine and content can generate significant revenue with minimal operational costs through subscription fees and volunteer moderators.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.