Strategic Content Curation

Saagar shares a strategy for building an audience through content curation rather than original creation, specifically focused on transcribing and sharing timely information from influential sources.

Key Points:

  • Initial Growth Strategy:

    • Focus on transcribing live content from influential figures
    • Be first to share transcripts from important events/speeches
    • Package and distribute content quickly while it's relevant
  • Target Distribution:

    • Identify key accounts that everyone in your niche follows
    • Provide content these accounts need but aren't getting
    • Get these accounts to retweet and share your content
    • Leverage their large followings for exposure
  • Growth Milestones:

    • 10K followers is first major inflection point
    • 50K followers is where growth becomes more vertical
    • More followers make it easier to get additional followers
    • Early growth requires most thought and experimentation
  • Content Strategy:

    • Focus on timeliness over perfection
    • Provide value through quick, accurate information sharing
    • Build credibility through consistent, reliable curation
    • Fill information gaps that existing sources aren't covering
  • Key Success Factors:

    • Speed of delivery is crucial
    • Consistency in providing value
    • Focus on serving specific audience needs
    • Build relationships with key distribution nodes
00:07 - 06:04
Full video: 49:00
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

WebsiteTwitter
Host
Restaurateur
E-commerce