Strategic Content Curation
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Saagar shares a strategy for building an audience through content curation rather than original creation, specifically focused on transcribing and sharing timely information from influential sources.
Key Points:
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Initial Growth Strategy:
- Focus on transcribing live content from influential figures
- Be first to share transcripts from important events/speeches
- Package and distribute content quickly while it's relevant
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Target Distribution:
- Identify key accounts that everyone in your niche follows
- Provide content these accounts need but aren't getting
- Get these accounts to retweet and share your content
- Leverage their large followings for exposure
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Growth Milestones:
- 10K followers is first major inflection point
- 50K followers is where growth becomes more vertical
- More followers make it easier to get additional followers
- Early growth requires most thought and experimentation
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Content Strategy:
- Focus on timeliness over perfection
- Provide value through quick, accurate information sharing
- Build credibility through consistent, reliable curation
- Fill information gaps that existing sources aren't covering
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Key Success Factors:
- Speed of delivery is crucial
- Consistency in providing value
- Focus on serving specific audience needs
- Build relationships with key distribution nodes
00:07 - 06:04
Full video: 49:00SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.