International Brand Royalties
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A service that helps US e-commerce brands expand internationally by handling all operational aspects in exchange for a royalty on sales. The company would act as the complete international operations arm for brands wanting to sell in other countries, removing the complexity of international expansion.
Key Points:
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Core Offering:
- Handle complete international operations for US e-commerce brands
- No upfront fees - only take royalties on sales (10-15% per dollar)
- Brand only needs to ship inventory to designated warehouse
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Operational Model:
- Maintain centralized warehouses in target countries
- Handle all local logistics and shipping
- Manage import duties and customs paperwork
- Handle local customer service and operations
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Value Proposition:
- Zero risk for brands - only pay when sales happen
- No operational overhead for the brand
- Customers avoid heavy import duties
- Brands get instant access to new markets
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Target Markets:
- Primary: Europe (largest wealthy market)
- Secondary targets:
- Canada (easiest entry)
- Australia
- Japan
- India
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Revenue Model:
- Take 10-15 cents per dollar of sales
- All sales are incremental for the brand
- No consulting or setup fees
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Market Opportunity:
- Most US e-commerce brands are US-focused due to complexity of international expansion
- Brands want international sales but can't justify internal resources
- Similar model works in other industries (media, franchising)
32:01 - 34:42
Full video: 46:45SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.