International Brand Royalties

A service that helps US e-commerce brands expand internationally by handling all operational aspects in exchange for a royalty on sales. The company would act as the complete international operations arm for brands wanting to sell in other countries, removing the complexity of international expansion.

Key Points:

  • Core Offering:

    • Handle complete international operations for US e-commerce brands
    • No upfront fees - only take royalties on sales (10-15% per dollar)
    • Brand only needs to ship inventory to designated warehouse
  • Operational Model:

    • Maintain centralized warehouses in target countries
    • Handle all local logistics and shipping
    • Manage import duties and customs paperwork
    • Handle local customer service and operations
  • Value Proposition:

    • Zero risk for brands - only pay when sales happen
    • No operational overhead for the brand
    • Customers avoid heavy import duties
    • Brands get instant access to new markets
  • Target Markets:

    • Primary: Europe (largest wealthy market)
    • Secondary targets:
      • Canada (easiest entry)
      • Australia
      • Japan
      • India
  • Revenue Model:

    • Take 10-15 cents per dollar of sales
    • All sales are incremental for the brand
    • No consulting or setup fees
  • Market Opportunity:

    • Most US e-commerce brands are US-focused due to complexity of international expansion
    • Brands want international sales but can't justify internal resources
    • Similar model works in other industries (media, franchising)
32:01 - 34:42
Full video: 46:45
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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