Premium Enterprise Pricing

A discussion about how companies often underprice their premium products, using examples from newsletter businesses to illustrate the potential of enterprise pricing strategies.

Key Pricing Strategy Insight

• The difference between $300/year and $30,000/year products often requires less additional work than the price difference suggests
• Companies frequently make the mistake of charging too little for premium offerings
• Enterprise products can command much higher prices with relatively similar effort

Example Business Model Transformation Ideas

Data-Related Premium Products

• Salary benchmarking for crypto companies

  • Collect user salary data and job titles
  • Package insights for HR departments
  • Sell to corporate customers instead of individuals

• Sentiment Analysis Services

  • Track retail investor behavior and opinions
  • Package data for banks and large buyers
  • Focus on Discord and community insights
  • Provide professional analysis of informal channels

Organizational Intelligence

• Create detailed org charts for crypto companies
  • Map out who's behind different projects
  • Include contact information
  • Provide trust analysis and legitimacy scoring
  • Target banks, investors, and corporate buyers

Value-Based Pricing Benefits

• Requires fewer customers to achieve same revenue
• Often involves similar work effort as lower-priced products
• Creates opportunity for additional premium services
  • Conferences
  • Direct access
  • Custom research
  • Enterprise support

Implementation Strategy

• Start small with enterprise offerings
• Focus on data that's within core competency
• Target what advertisers and corporate clients would want
• Package information more professionally than current sources
• Build trust analysis into the product offering

The key insight is that charging $30,000 instead of $300 doesn't necessarily require 100x more work, but can generate significantly more revenue with fewer customers.