$700 Premium Course Launch

James Altucher describes a successful business model based on creating and selling premium online courses with limited-time launches, using an example of his friend's business.

Key Points:

• Course Structure:

  • Specialized knowledge packaged into a course
  • Priced at $700 per enrollment
  • Opens for sales just 3 days per year
  • Generates $700,000 annually (1,000 students)

• Content Strategy:

  • Keep 99% of content free to build audience
  • Reserve premium content for paying customers
  • Focus on providing specific, valuable expertise

• Business Model Benefits:

  • Better revenue model than newsletters
  • Limited-time launches create urgency
  • Low ongoing maintenance once created
  • Can be run remotely/from anywhere
  • Works well for introverted creators

• Success Factors:

  • Must provide genuine value
  • Needs specific expertise or unique perspective
  • Content creation is key - always in demand
  • Can work for niche topics with dedicated audience

This model allows creators to monetize their expertise through focused, high-value courses while maintaining a free content presence to attract customers.