Marketing Edition Wordplay

Dharmesh proposes creating a marketing-focused version of his successful word game Wordplay, leveraging the existing platform's success (9.5M users, 45M games played) to create a specialized edition for marketing professionals.

Key Points:

• Game Mechanics:

  • Use marketing and sales related terminology as the word list
  • Players guess martech company names and industry terms
  • Similar gameplay to original Wordplay but industry-specific

• Monetization Strategy:

  • Potential for sponsorships from martech companies
  • Target marketing professionals and industry players
  • Leverage existing Wordplay infrastructure and user base

• Business Context:

  • Extension of successful Wordplay platform
  • Natural fit with HubSpot's core marketing audience
  • Educational tool for marketing terminology and industry knowledge

This is a brief mention in the transcript where Dharmesh discusses potentially creating "a marketing and sales related edition of wordplay" as a way to extend the game's success into his core business space.