Golf Alternative For Seniors

Shaan proposes creating a new sport that serves as an alternative to golf for older demographics, combining the successful elements of golf while eliminating its barriers to entry. The business opportunity lies in creating and capitalizing on this new sport's ecosystem, similar to how entrepreneurs have profited from pickleball's rise.

Key Elements of the Sport:

  • Must be accessible for older demographics with limited mobility
  • Should maintain competitive elements without high physical demands
  • Outdoor activity-based
  • Flexible for solo or group play (1-4 players)

Core Requirements:

  • Time-efficient (60-90 minute experience)
  • Low barrier to entry:
    • Affordable equipment
    • Minimal skill required to start
    • Quick learning curve for beginners
  • Should provide early success feelings for newcomers

Business Opportunities:

  • Equipment manufacturing and sales
  • League organization
  • Media rights and content
  • Similar to pickleball's success:
    • Equipment sales through Amazon FBA
    • League development
    • Media coverage and rights

Key Differentiators from Golf:

  • More affordable
  • Less time-consuming
  • Easier to learn
  • More accessible locations
  • Lower equipment costs

The business model follows pickleball's successful pattern, where early movers capitalized on various aspects of the sport's ecosystem as it gained popularity.

43:51 - 49:09
Full video: 53:46
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

WebsiteTwitter
Host
Restaurateur
E-commerce