Adelson's Comdex Empire
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Sam Parr shares a story about how Sheldon Adelson transformed from running conferences to building a Las Vegas casino empire.
"Sheldon Adelson started this event called Comdex which eventually was acquired for $1 billion by Softbank and became what's now known as CES (Consumer Electronics Show). People would ask him 'You're in the conference business and now you're in the real estate business building up Las Vegas strip, what are you doing?'
He responded, 'The conference business is the real estate business. What I learned early on was I gotta get people and foot traffic to my event and then I'm just selling real estate at a crazy high square footage. It's the same thing.'
That's why he got into real estate and built up all these casinos. The key insight was realizing that conferences were essentially just temporary real estate plays - getting people to a specific location and monetizing that foot traffic."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.