Senior Daily Deals

Al shares his success with creating a daily deals site specifically targeting the 45-70 year old demographic, which was underserved in the daily deals space during the era of Woot.com and other deal sites. He leveraged this model for quilting supplies but suggests it could work for other demographics.

Key Points:

• Target Underserved Demographics:

  • Focus on 45-70 year old age group
  • Most deal sites were targeting young demographics
  • First to create daily deals for this older demographic

• Daily Deals Structure:

  • Based on successful models like Woot.com and Steep and Cheap
  • Midnight product releases
  • Deep discounts on specific items

• Marketing Approach:

  • Lead with educational content in emails
  • Include tutorials and tips
  • Achieved 70% open rate on promotional emails

• Results:

  • Built strong community engagement
  • Created loyal customer base
  • Transformed into larger retail operation

• Success Factors:

  • Speaking directly to demographic's needs
  • Combining education with deals
  • Being first to market for this age group
  • Consistent daily offerings