Three-Part Kickoff Template

A kickoff document is a powerful tool for creating clarity before starting any project. It helps define goals, success metrics, and initial actions in a structured way.

Core Structure

• Three main sections that define the project scope and execution plan
• Designed to create clarity and alignment before starting
• Forces clear thinking about outcomes and potential pitfalls

Section 1: Project Definition

• Simple one-liner stating what you're trying to do
• Keeps the core mission clear and focused
• Acts as a north star for decision making

Section 2: Success Definition

• Two-tiered approach to defining success:
  • Floor Win: Minimum acceptable outcome for success
  • "F Yeah" Win: Stretch goal that would be exceptional
• Anti-Goals:
  • Specific outcomes to avoid even if main goals are hit
  • Examples:
    • Not compromising ethics for success
    • Not sacrificing family time
    • Not burning bridges with relationships

Section 3: Power Hour

• Defines one immediate action to create momentum
• Must be completable within one hour
• Focus on actual outcomes, not just planning
• Examples:
  • Make one sale (vs planning sales strategy)
  • Post content that drives subscribers (vs researching content ideas)
  • Take any concrete action that moves toward the goal

Key Benefits

• Creates clear alignment on objectives
• Forces thinking about both minimum and stretch goals
• Identifies potential pitfalls to avoid
• Ensures immediate action rather than just planning
• Provides a reference point for decision making