Examine.com-Style Market Opportunity

A trusted information platform similar to examine.com but for crypto/NFTs and other underserved topics, focusing on building credibility through unbiased research and analysis.

Core Model

• Based on examine.com's approach:
  • Research and analyze primary sources/studies
  • Categorize information by confidence level (proven, potential, unreliable)
  • Build trust through transparent, unbiased analysis
  • Monetize through subscriptions

Revenue Opportunities

• Current examine.com model is undermonetized (estimated $2-3M/year)
• Potential to reach $100M+ annual revenue through:
  • Affiliate partnerships (like Wirecutter model)
  • Professional subscriptions (doctors, advisors)
  • Tasteful product recommendations

Implementation for Crypto/Web3

• Build credibility first:
  • Start a podcast to share thinking
  • Attend crypto events to build network
  • Establish visible, non-anonymous presence
• Content approach:
  • Hire writers to analyze white papers
  • Provide unbiased opinions
  • Focus on building trust through transparency
  • Combat existing bias from financially motivated sources

Other Potential Verticals

• Medical injuries and rehabilitation
• General illness/symptoms
• Any topic requiring trusted, research-based information