Unreasonable Approach Unlocks Opportunities

A framework for taking an unreasonable approach to business opportunities, focusing on pushing beyond conventional limits to find untapped potential.

Core Philosophy

• Question what's considered "reasonable" in your industry
• Look for opportunities where conventional wisdom may be wrong
• Push boundaries far beyond what seems sensible initially
• Focus on what the market will actually bear vs what seems reasonable

Key Examples

Dating Apps (The League)

• Charged maximum possible price on App Store ($399-999/month)
• Initially seemed unreasonable to team
• Resulted in acquisition by IAC
• Proved market would bear extreme pricing

Community Building

• Many successful communities based purely on ability to pay
• High pricing creates perceived exclusivity
• Simple qualification: "Can you afford it? You're in"
• Creates natural filtering mechanism

Implementation Strategy

• Sales Channels

  • Identify your most effective/enjoyable sales channel first
  • Build business model around preferred channel
  • Focus on mastering one channel vs trying many
  • Examples:
    1. Podcast mentions (easiest)
    2. Facebook ads (scalable, minimal human interaction)
    3. Cold emails (trainable, systematic)

• Market Testing

  • Start with unreasonable price points
  • Push beyond conventional limits
  • Test theoretical maximum of what market will bear
  • Look for opportunities where others fear to venture

Key Principles

• Success often comes from unreasonable approaches
• Innovation requires breaking conventional wisdom
• Market reality often differs from perceived limits
• Being unreasonable can be a strategic advantage
• Focus on actual customer behavior vs theoretical limits