Tim's Brand Precision
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Sam Parr shares a story about Tim Ferriss's extreme attention to detail with his brand and public communications.
"I interviewed Tim for The Hustle once over the phone. After I transcribed it, there were instances where I made errors. He was right to point them out. He didn't yell at me, but he was very specific about corrections. I would write the word 'hadn't' instead of 'had not' - he said 'had not' and I wrote 'hadn't'. I was wrong, and he very specifically called that out. He'd point out things like 'there shouldn't be a comma here, there should be a period and a new sentence.'
Everything about his brand - what you see in public and what he writes - is very specific and incredibly well thought out. We almost had him speak at a conference once and he wanted to know exactly who would be there. I'm thinking 'why does it matter, just wing it' but that's not his style at all. Everything had a purpose.
I remember being upset when he corrected me about the transcript, but then I realized - no, he's right. He has a brand and he's sticking to it."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.