Stanford MBA Incubates TRX

A story about how Randy Hetrick used Stanford Business School to develop TRX.

"After I left the SEAL teams, I went to business school at Stanford and decided while I was there that this [TRX] was a viable business concept. At the time, I massively overestimated how easy it would be because the product was so great. I used Stanford as basically an incubator during my second year for this concept.

Now TRX is in our 15th year in the market. We're one of the only truly global fitness brands. We've put close to 350,000 training pros through our TRX coach qualification courses, and we're in somewhere between 50-70,000 gyms and studios around the world.

For 10 years we were all B2B, just serving athletes, training centers, clubs, trainers, and boutique studios. About 4-5 years ago, we decided to start expanding into the true B2C consumer space. It's good that we did because in the COVID-19 environment, that side of our business is absolutely off the charts, while the commercial side is really struggling because all the gyms and trainers are out of work."