48-Hour Pitch Rule
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A discussion about implementing a mandatory waiting period before responding to investment pitches, particularly when they seem too perfect. This helps avoid making emotional decisions based on excellent pitching rather than business fundamentals.
The 48-Hour Rule Implementation
- Wait at least 48 hours before responding to compelling investment pitches
- Used specifically for pitches that feel like "10 out of 10" in quality
- Helps create emotional distance from persuasive messaging
- Allows for more objective evaluation of the actual business opportunity
Warning Signs in Pitches
- Perfect, highly polished presentations should raise concerns
- Be wary of pitches where nothing could "go wrong"
- Red flags when founders claim there are no potential problems
- Historical pattern: 5-6 "perfect" pitches ended in bankruptcy or criminal issues
Better Investment Opportunities
- Often found in "9/10 business with 5/10 pitch"
- Look for opportunities where the pitch undersells the actual business
- Best deals frequently come from founders who struggle to articulate their value
- Value substance over style in pitch delivery
Psychology Behind Great Pitches
- Great pitches can be intoxicating and cloud judgment
- Charm and persuasion skills can mask underlying business issues
- Strong copywriting and storytelling can make weak opportunities seem stronger
- Important to separate pitch quality from business fundamentals
Risk Management Strategy
- Create "air gaps" in decision-making processes
- Implement systematic delays for evaluation
- Focus on identifying actual business value versus pitch quality
- Use waiting period to analyze potential downsides and risks
38:12 - 40:28
Full video: 52:24SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.