48-Hour Pitch Rule

A discussion about implementing a mandatory waiting period before responding to investment pitches, particularly when they seem too perfect. This helps avoid making emotional decisions based on excellent pitching rather than business fundamentals.

The 48-Hour Rule Implementation

  • Wait at least 48 hours before responding to compelling investment pitches
  • Used specifically for pitches that feel like "10 out of 10" in quality
  • Helps create emotional distance from persuasive messaging
  • Allows for more objective evaluation of the actual business opportunity

Warning Signs in Pitches

  • Perfect, highly polished presentations should raise concerns
  • Be wary of pitches where nothing could "go wrong"
  • Red flags when founders claim there are no potential problems
  • Historical pattern: 5-6 "perfect" pitches ended in bankruptcy or criminal issues

Better Investment Opportunities

  • Often found in "9/10 business with 5/10 pitch"
  • Look for opportunities where the pitch undersells the actual business
  • Best deals frequently come from founders who struggle to articulate their value
  • Value substance over style in pitch delivery

Psychology Behind Great Pitches

  • Great pitches can be intoxicating and cloud judgment
  • Charm and persuasion skills can mask underlying business issues
  • Strong copywriting and storytelling can make weak opportunities seem stronger
  • Important to separate pitch quality from business fundamentals

Risk Management Strategy

  • Create "air gaps" in decision-making processes
  • Implement systematic delays for evaluation
  • Focus on identifying actual business value versus pitch quality
  • Use waiting period to analyze potential downsides and risks
38:12 - 40:28
Full video: 52:24
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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