Breath Work Studio Chain
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A SoulCycle-style breath work studio chain that offers guided breathing sessions in an immersive atmosphere. The concept combines ancient breathing techniques with modern experiential elements to create a guaranteed "high" without drugs.
Key Elements:
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Simple Setup Requirements:
- Room with lighting
- Sound system
- Guided instruction
- No expensive equipment needed
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Experience Design:
- Dimmed lights
- Curated music
- Guided breath work sessions
- Group setting (30+ people)
- 5-minute to full-length sessions
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Business Model:
- Charge ~$30 per session
- Multiple sessions per day
- Low overhead costs
- Similar to boutique fitness pricing model
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Value Proposition:
- Guaranteed one-hour "high" without drugs
- Group experience with leader guidance
- Mental fitness benefits
- Physical and mental energy boost
- Alternative to traditional meditation
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Market Opportunity:
- Fits growing mental fitness trend
- Could be "the new meditation"
- Similar market potential to SoulCycle, Barry's Bootcamp, hot yoga
- Potential to expand into digital/app offerings
The concept was tested successfully through events but never fully launched as a business, showing proven demand with room for market entry.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.