Entrepreneurial Obsession Scale

A framework for understanding different levels of entrepreneurial commitment and what separates the truly obsessed from the rest, based on MrBeast's example.

The Entrepreneurial Commitment Test

• 100% - Basic Entrepreneurship

  • Have entrepreneurial mindset
  • Want to build something of their own
  • Willing to take risks

• 60-70% - Clear Vision

  • Know exactly what they want to build
  • Have specific goals and direction
  • Can articulate their mission clearly

• 20% - Wildly Ambitious Vision

  • Goals are extremely large scale
  • Willing to think at unprecedented levels
  • Example: MrBeast wants to be richest/most famous person and president

• 1-2% - Kamikaze Commitment

  • Willing to sacrifice everything for the vision
  • Characteristics:
    • Reinvest all profits back into the business
    • Work 24/7 with no work-life balance
    • Ignore traditional lifestyle elements
    • Have support staff available 24/7
    • Focus solely on their mission
  • Example traits from MrBeast:
    • Has runners available 24/7 for any need
    • Doesn't know pop culture/movies as focused only on YouTube
    • Works 7 days until burnout, then brief recovery
    • Reinvests all money back into videos ($1.5M per video)
    • Ignores traditional rules/limitations

Key Insights

• Most entrepreneurs aren't willing to pay the full price of kamikaze commitment
• The truly obsessed often seem "alien" compared to normal entrepreneurs
• This level of commitment often comes with personal sacrifices
• Success at the highest level may require this extreme dedication
• Not necessarily healthy or recommended, but can drive exceptional results

Warning Signs

• Can lead to burnout
• May impact personal relationships
• Not sustainable for most people
• Could be "strength that becomes weakness"
• Requires accepting significant lifestyle tradeoffs