Defense Spending Opportunity

Scott Galloway identifies a major investment opportunity in European defense stocks based on anticipated increases in EU defense spending.

Investment Thesis: European Defense Spending Surge

  • EU is expected to increase defense spending from 1-1.9% of GDP to 3% of GDP
  • This represents an incremental spend of approximately $200 billion per year on defense
  • This massive increase wasn't anticipated even 12-24 months ago

Key Points:

  • Market Opportunity:

    • $19 trillion economy (EU) increasing defense allocation by roughly 1% of GDP
    • Creates one of the "greatest increases in unexpected increases in capex in modern history"
    • Defense stocks in Europe have already started to outperform
  • Investment Approach:

    • Looking at European defense sector stocks
    • Some defense stocks have "already ripped" but opportunity may still exist
    • Example investment: Vertical Aerospace (VTOL company)
      • Currently valued at $300-400 million market cap
      • Previously traded at $4-6 billion
  • Strategic Rationale:

    • EU has concluded it "can no longer count on its crazy rich uncle for military support"
    • Additional defense spending will be stimulative to European economy
    • Technology spillover will likely help the tech sector
    • Could inspire "an upward spiral in some European stocks"
  • Broader Investment Strategy:

    • Part of Scott's thesis that capital will flow out of US markets into non-US markets
    • European companies are "trading at single digit PEs" while US companies like Apple trade at PE of 34-36 despite minimal growth
    • Scott is planning to be "almost entirely out of the US market within three or four months"
SG

Scott Galloway

Professor at NYU Stern School of Business, teaching brand strategy and digital marketing to MBA students. Entrepreneur who has founded multiple successful companies, including Red Envelope.

Co-host of the popular 'Pivot' podcast with Kara Swisher and host of 'The Prof G Pod with Scott Galloway'. Author of several books, including 'The Algebra of Wealth', and currently writing a book about masculinity.

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