Content Batching System
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A discussion on how constant connectivity creates stress and inefficiency, and how batching communications can lead to better productivity and mental health.
The 1950s Executive Model
- Executives had secretaries filtering communications
- Mail was processed 1-2 times per day in batches
- Secretary would handle half the correspondence
- Executive would process 20-50 letters in one focused hour
- Once done, they were finished for the day
Modern Communication Problems
- Like having a mailman knocking every 5 minutes
- Constant interruption of workflow
- Creates addiction-like behaviors
- Leads to stress and inefficiency
- Similar to having "tickers" for life (notifications, health metrics, etc.)
Solutions for Modern Communication
Physical Constraints
- Only wear Apple Watch, no phone
- Take calls and basic texts on watch
- Use laptop for necessary video calls
- Screen time restrictions on phone
- Remove triggers (like removing junk food from house)
Time Blocking
- Create specific windows for communication
- Exercise time as phone-free period (90 minutes)
- Batch process communications like 1950s executives
- Treat phone as a convenience tool, not a master
- Reference to Earl Nightingale story about farmer ignoring ringing phone
- "Phone exists for my convenience, not the other way around"
Benefits of Batching
- Reduces constant interruptions
- Improves focus and productivity
- Decreases stress and anxiety
- Helps maintain better relationships
- Reduces addiction-like behaviors
- Creates clearer boundaries between work and life
16:09 - 16:48
Full video: 01:25:15AW
Andrew Wilkinson
Co-founder of Tiny
Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.