Content Batching System

A discussion on how constant connectivity creates stress and inefficiency, and how batching communications can lead to better productivity and mental health.

The 1950s Executive Model

  • Executives had secretaries filtering communications
  • Mail was processed 1-2 times per day in batches
  • Secretary would handle half the correspondence
  • Executive would process 20-50 letters in one focused hour
  • Once done, they were finished for the day

Modern Communication Problems

  • Like having a mailman knocking every 5 minutes
  • Constant interruption of workflow
  • Creates addiction-like behaviors
  • Leads to stress and inefficiency
  • Similar to having "tickers" for life (notifications, health metrics, etc.)

Solutions for Modern Communication

Physical Constraints

  • Only wear Apple Watch, no phone
  • Take calls and basic texts on watch
  • Use laptop for necessary video calls
  • Screen time restrictions on phone
  • Remove triggers (like removing junk food from house)

Time Blocking

  • Create specific windows for communication
  • Exercise time as phone-free period (90 minutes)
  • Batch process communications like 1950s executives
  • Treat phone as a convenience tool, not a master
    • Reference to Earl Nightingale story about farmer ignoring ringing phone
    • "Phone exists for my convenience, not the other way around"

Benefits of Batching

  • Reduces constant interruptions
  • Improves focus and productivity
  • Decreases stress and anxiety
  • Helps maintain better relationships
  • Reduces addiction-like behaviors
  • Creates clearer boundaries between work and life
AW

Andrew Wilkinson

Co-founder of Tiny

Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.

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