Four Seasons Small Improvements
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Sam Parr shares a story about how the Four Seasons hotel chain differentiated itself through attention to small details in the 1960s.
"I'm reading the biography of the guy who started the Four Seasons, and he talks about how he started in the sixties. Before then, people didn't necessarily have the fanciest mattresses, so we went and just got the best mattresses money could buy. You couldn't get your shoes cleaned at a hotel, so we hired a guy to clean shoes. The showers weren't necessarily good, so our showers were almost as good as every other shower, but we just got the best shower heads. He focused on all these really tiny things, and it added up and made it amazing."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.