Running Culture Transforms
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Nick Bare and Sahil Bloom discuss how running culture has evolved, particularly noting the shift from being perceived as a "nerdy" sport to becoming a respected endurance activity that attracts diverse athletes, including those with muscular builds.
Key Points:
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Historical Perception of Running:
- Previously viewed as a "nerdy" sport
- Runners were often stereotyped and mocked
- Baseball players and other athletes would make fun of runners
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Cultural Shift in Running:
- COVID-19 pandemic was a major catalyst for change
- Gyms closing forced people to explore running
- Running content and education became highly sought after
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Modern Running Culture:
- Accepts different body types and builds
- Embraces "hybrid athletes" who combine strength and endurance
- Running has become "macho" and respected
- Ultra running scene has emerged and gained popularity
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New Types of Running Events:
- Underground races like "The Speed Project" (LA to Vegas relay)
- Barclay Marathons - extreme challenge with unique rules
- Disruptive, aggressive events gaining popularity
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Community Validation:
- Initial skepticism from traditional running community
- Need to prove oneself through verifiable stats
- Earning respect through consistent performance
- Running "hardcores" eventually accept newcomers after they demonstrate commitment
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Evolution of Runner's Image:
- Can carry more weight and still perform
- Look like a bodybuilder or strength athlete
- Different parts of running now exist
- More inclusive of various athletic backgrounds
This transformation represents a significant shift in fitness culture, where running has become more inclusive and respected across different athletic communities.
Nick Bare
Former college athlete and military officer who founded Bare Performance Nutrition. Built a multi-million dollar brand in the fitness and nutrition industry.
Entrepreneur and influencer focused on maximizing human performance through content creation and podcasting.