Opposing News Sources Balance
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Sam Parr shares his daily habit of reading opposing news sources to maintain perspective and understand different viewpoints.
Key Insights About News Engagement
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Reads opposing news sites every morning
- Huffington Post (liberal perspective)
- Breitbart (conservative perspective)
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Engagement Patterns
- Breitbart has smaller audience than HuffPo
- But shows higher engagement
- Average of 5,000 comments per article
- Demonstrates highly engaged conservative audience base
Broader Context of Community Building
- Shows potential for building engaged communities around specific viewpoints
- Demonstrates there's significant market size for conservative/religious focused groups
- Highlights how polarized content can drive high engagement
- Suggests opportunity to tap into existing engaged demographics
Application to Business
- Can leverage existing engaged communities
- Shows value of understanding different audience segments
- Demonstrates importance of knowing where engaged audiences exist
- Suggests potential for building products/services for specific ideological groups
This practice reveals insights about:
- Audience engagement patterns
- Community building opportunities
- Market size validation
- Demographic targeting strategies
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.