Post-Giphy Career Promise

A framework for retaining talent by focusing on post-company career growth and development, as explained by Alex Chung of Giphy.

Core Philosophy

  • Reject the notion that current job will be someone's last job
  • Acknowledge that most employees will eventually move on
  • Focus on developing people rather than just retaining them

The "Post-Giphy" Value Proposition

  • Primary Promise to Employees:
    • Will leave with better skills than when they started
    • Will be able to earn more money after leaving
    • Will be better positioned for future opportunities

Benefits of This Approach

  • Results in longer employee retention
    • Many stay 4-5 years despite expectations of shorter tenure
    • Very low turnover rates
  • Creates positive company alumni
    • Employees leave on good terms
    • Former employees speak well of the company
    • Builds long-term reputation

Implementation Strategy

  • Invest heavily in skill development
  • Focus on training and growth opportunities
  • Allow internal role changes
    • Large percentage of employees move roles within company
    • Optimize for individual strengths
    • Find new roles for existing talent when needed

Cultural Impact

  • Creates family-like atmosphere while maintaining professional standards
  • Builds strong community within company
  • Focuses on collective success or failure
  • Emphasizes mutual growth and development

This framework shows how being upfront about eventual departure can paradoxically lead to longer retention and stronger loyalty.

24:15 - 25:33
Full video: 47:02
AC

Alex Chung

Currently the founder and CEO of GIPHY. His latest startups include Artspace, a leading ecommerce destination for contemporary art, The Fridge, a private social network acquired by Google, and General Displays a GE venture developing GE's next generation of HDTVs.

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