Post-Giphy Career Promise
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A framework for retaining talent by focusing on post-company career growth and development, as explained by Alex Chung of Giphy.
Core Philosophy
- Reject the notion that current job will be someone's last job
- Acknowledge that most employees will eventually move on
- Focus on developing people rather than just retaining them
The "Post-Giphy" Value Proposition
- Primary Promise to Employees:
- Will leave with better skills than when they started
- Will be able to earn more money after leaving
- Will be better positioned for future opportunities
Benefits of This Approach
- Results in longer employee retention
- Many stay 4-5 years despite expectations of shorter tenure
- Very low turnover rates
- Creates positive company alumni
- Employees leave on good terms
- Former employees speak well of the company
- Builds long-term reputation
Implementation Strategy
- Invest heavily in skill development
- Focus on training and growth opportunities
- Allow internal role changes
- Large percentage of employees move roles within company
- Optimize for individual strengths
- Find new roles for existing talent when needed
Cultural Impact
- Creates family-like atmosphere while maintaining professional standards
- Builds strong community within company
- Focuses on collective success or failure
- Emphasizes mutual growth and development
This framework shows how being upfront about eventual departure can paradoxically lead to longer retention and stronger loyalty.
24:15 - 25:33
Full video: 47:02AC
Alex Chung
Currently the founder and CEO of GIPHY. His latest startups include Artspace, a leading ecommerce destination for contemporary art, The Fridge, a private social network acquired by Google, and General Displays a GE venture developing GE's next generation of HDTVs.
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