School Revenue Sharing Strategy

Shaan proposes disrupting the class ring business by creating custom class sneakers and leveraging strategic school partnerships for distribution. The idea modernizes the traditional class memorabilia concept while using proven distribution channels.

Distribution Strategy

• Partner with sub-organizations in schools rather than schools directly
• Target groups like sports teams or bands that need funding
• Offer revenue sharing deals for each student they bring on board
• Use these groups to promote and sell the product within schools

Product Strategy

• Replace traditional class rings with custom sneakers
• Use basic white shoes (like Air Force Ones style) as the base
• Cost Structure:
  • Base shoe cost: ~$12
  • Custom paint/design: ~$8
  • Sell price: $180-200
• Focus on making it a status symbol for students

Marketing & Sales

• Use Instagram and Facebook ads
• Leverage school organization partnerships
• Create affiliate/rev share programs with school groups

Business Model Economics

• Need low-cost base shoe to maintain margins
• Target ~$160-180 profit margin per pair
• Compete against traditional class ring market ($400-600 price point)

The strategy aims to disrupt the $700M+ annual class ring market by offering a more modern, wearable alternative while utilizing existing school distribution channels.