Creator Job Board Revenue

A platform (Pallet) that enables content creators to launch specialized job boards for their niche audiences, turning their existing following into a revenue stream without creating additional content.

Key Points:

  • Business Model:

    • Companies pay $500-1000 per job posting
    • Platform takes a percentage of creator earnings
    • Creators earn passive income from job postings
  • Creator Value Proposition:

    • Monetize existing audience without daily content creation
    • Revenue potential of $250k-1M+ annually
    • Leverage trust and authority in specific niches
    • Ability to endorse specific jobs and candidates
  • Employer Value Proposition:

    • Access to highly qualified, niche talent pools
    • More targeted than general job boards like LinkedIn
    • Option to cross-post across relevant creator job boards
    • Premium access to "cream of the crop" candidates
  • Platform Strategy:

    • Distributed alternative to LinkedIn
    • Instead of one 500M person network, create hundreds of specialized networks
    • Focus on specific communities (e.g., Angular developers, Product Managers)
    • Enable cross-posting across relevant boards for wider reach
  • Creator Examples:

    • Pomp's crypto jobs board: ~$1M/year
    • Lenny's product management job board
    • Various tech community job boards
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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