Creator Job Board Revenue
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A platform (Pallet) that enables content creators to launch specialized job boards for their niche audiences, turning their existing following into a revenue stream without creating additional content.
Key Points:
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Business Model:
- Companies pay $500-1000 per job posting
- Platform takes a percentage of creator earnings
- Creators earn passive income from job postings
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Creator Value Proposition:
- Monetize existing audience without daily content creation
- Revenue potential of $250k-1M+ annually
- Leverage trust and authority in specific niches
- Ability to endorse specific jobs and candidates
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Employer Value Proposition:
- Access to highly qualified, niche talent pools
- More targeted than general job boards like LinkedIn
- Option to cross-post across relevant creator job boards
- Premium access to "cream of the crop" candidates
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Platform Strategy:
- Distributed alternative to LinkedIn
- Instead of one 500M person network, create hundreds of specialized networks
- Focus on specific communities (e.g., Angular developers, Product Managers)
- Enable cross-posting across relevant boards for wider reach
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Creator Examples:
- Pomp's crypto jobs board: ~$1M/year
- Lenny's product management job board
- Various tech community job boards
46:25 - 51:34
Full video: 01:09:17SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.