90% Advertiser Return Rate

Linda Yaccarino shares Twitter/X's advertiser recovery strategy, focusing on rebuilding relationships with major advertisers and achieving profitability through renewed advertising partnerships.

Key Points:

• Advertiser Recovery:

  • 90% of top 100 advertisers have returned to platform in last 12 weeks
  • Approximately 1,500 advertisers total have returned
  • Major brands returning include AT&T, Visa, and Nissan

• Financial Progress:

  • Operating cash flow near breakeven
  • Projecting profitability by early 2024
  • Focus on rebuilding advertiser trust through brand safety measures

• Platform Changes:

  • New brand safety and content moderation tools implemented
  • Changes made within first 100 days of new leadership
  • Platform positioned as having significant role in advertising landscape

• User Base:

  • Approximately 200-250 million daily active users
  • Previous metric was 237 million monetizable daily active users
  • Platform maintains significant global reach with over 540 million total users

Note: This business strategy was shared by Linda Yaccarino in an interview, though many specifics and metrics were not directly addressed when questioned.