Theme Park Business Unbundling

The idea is to unbundle traditional theme park components into standalone successful businesses, focusing on specific experiences rather than creating full theme parks.

Key Components:

• Unbundling Strategy:

  • Take individual components of theme parks
  • Create focused experiences around single elements
  • Don't try to build complete theme parks

• IP-Based Opportunities:

  • Use YouTube characters (Cocomelon, Blippi)
  • Religious themes (like Holy Land Experience)
  • Science museum exhibits that have proven longevity
  • Broadway shows with staying power

• Experience-Based Components:

  • Photo experiences (like Museum of Ice Cream)
  • Parades as standalone attractions
  • Physical challenges (like Tough Mudder, Spartan Race)

• Market Drivers:

  • Growing demand for real-world experiences
  • Need for experiences that can't be replicated digitally
  • People seeking reasons to get away from screens

• Revenue Example:

  • Religious theme park (Holy Land Experience) generates $10M/year in ticket sales
  • Potential for much higher revenue with more commercial focus (vs. non-profit model)

• Target Markets:

  • Families with kids
  • Experience seekers
  • Social media content creators
  • People looking for unique physical experiences