Community Service Monetization

Greg discusses pivoting away from traditional Silicon Valley startup approaches to focus on community-based service businesses that have lower risk and sustainable growth potential.

Key Points:

• Business Model Shift:

  • Move away from pure product plays
  • Focus on communities and agency services
  • Target specific niches rather than broad markets

• Key Advantages:

  • Lower market risk compared to traditional startups
  • More sustainable business model
  • Doesn't require massive exits to be successful

• Approach:

  • Build and experiment with communities
  • Convert community engagement into service offerings
  • Focus on operational execution rather than product/market fit risks

• Contrast to Traditional VC Approach:

  • Doesn't require following typical Silicon Valley narratives
  • Can achieve better lifestyle outcomes than pursuing unicorn status
  • More focused on sustainable growth than explosive scaling

The model emphasizes building value through services and community rather than pursuing traditional venture-backed startup paths, with lower risk and more predictable returns.