Military Spouse VA Platform
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A virtual assistant service called "Squared Away" that specifically employs military spouses as VAs. The business leverages an underutilized workforce (military spouses) to provide virtual assistant services.
Key Points:
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Target Workforce:
- Military wives/spouses
- Underutilized talent pool due to frequent relocations
- Perceived as reliable and disciplined workers
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Service Model:
- Virtual assistant services
- Remote work structure
- Matches military spouses with clients needing VA support
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Unique Value Proposition:
- Taps into underutilized workforce
- Military spouse background provides perceived reliability
- Remote work suits military lifestyle with frequent moves
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Business Framework:
- Part of the "underutilized assets" business model
- Similar to how Airbnb utilized unused rooms
- Converts available workforce into productive service providers
This is mentioned in the transcript as one of Sam's favorite examples of companies utilizing underutilized assets effectively.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.