Refillable Product Model

A business model focused on creating sustainable, refillable versions of everyday consumer products by providing reusable containers and concentrated refill packages. This reduces plastic waste while maintaining convenience for daily-use items.

Key Points:

• Product Categories:

  • Toothpaste
  • Laundry detergent
  • Cleaning supplies
  • Over-the-counter medicines
  • Other daily consumables that typically come in disposable containers

• How It Works:

  • Customer receives initial reusable container
  • Company sends concentrated refills periodically
  • Customer pours refill into original container
  • Reduces waste compared to buying new containers each time

• Environmental Benefits:

  • Less plastic waste
  • Reduced packaging overall
  • More environmentally conscious solution

• Business Example:

  • Blueland: Makes cleaning products using this model
  • Uses chemical-free containers
  • Delivers concentrated refills in minimal packaging

• Market Validation:

  • Companies using this model are "crushing it" according to Sam
  • Growing trend among environmentally conscious consumers
  • Part of larger anti-plastic movement in consumer goods